Information design is the definition, planning, and shaping of a message contents and its environments to satisfy the information needs of the intended recipients. It is the conscious application of design to high quality data and information that adds to the knowledge of the recipient to achieve specific goals. These simple terms involves many underlying concepts. At Ijiwaru Group, we think of it as meticulous, detailed planning of a specific set of information intended for a specific audience for particular purposes. Information design includes many skillsets like analysis, graphic design, data visualization, writing, instructional design, and user experience.
In today’s digital environment, creating an information design for a client must anticipate consumption and engagement on a wide array of platforms. Information design – when done effectively – becomes almost transparent as information is absorbed accessibly and most easily by users. A client’s goal is achieved when recipients understand complex data by the design’s organizing and simplifying data and information quickly. Typically, information design will seek a call to action or other consideration by the consumer or user.
Clients today must contend with audiences under increasing time constraints and pressures. Our accelerated pace of modern life means information must be transparent and adaptive to needs of users.
For example, a client communicating a message faces a world of competing demands for attention: print, television, radio, websites, e-mails, text messages, podcasts, webcasts, blogs, social networks, outdoor advertising, etc. The Ijiwaru Group designs information to cut through the clutter and deliver with impact.
Information designers are very special people who must master all of the skills and talents of a designer; combine them with the rigor and problem-solving ability of a scientist or mathematician; and bring the curiosity, research skills, and the doggedness of a scholar to their work.
The strategies for an information designer may include data visualizations (charts, graphs) or other techniques to symbolize complex information in different form or formats. Each design is tailored and configured for the intended audience and the desired impact.
At Ijiwaru Group, we believe display of information for effectiveness and function should transcend pure aesthetics while embodying the best elements of graphical presentation. In particular where complex information must be conveyed, information design enhances effectiveness by emphasizes the most critical content with clarity.
Learn how we can architect an information design for you. We can help you to speak visually, fluently.